The FAQ section of a website is important for improving the website’s performance. Here are 5 tips that will help you to create an SEO-friendly FAQ page.
Besides all other search engine optimization strategies, top-rated SEO agency Singapore focuses on building a strong and interactive section of ‘Frequently Asked Questions.’ The FAQ section is crucial in improving the website performance as it provides detailed answers to the questions of the audience clarifying issues.
The FAQ section is therefore organized very carefully to add value to the website. The segment has to be search engine optimized so that it can assist in competing with other websites. A quality FAQ segment can substantially help in getting a good rank in SERP.
So, how can you improve the SEO-friendliness of your FAQ? Let us check out the top 5 tips to make your website FAQ section SEO-friendly.
Collect relevant FAQs
The first tip is to dig out the questions that the audience may ask and are relevant to your business. This section also acts as a promotional activity as you would provide detailed information about your business service.
SEO agency in Singapore does thorough research to find appropriate and relevant FAQs that would inform and influence the readers. Agencies try to put as many questions as they can so that they don’t miss out on the important ones.
Organize questions by categories
It is important to separate sections to categorize different types of questions. For example, divide the service-related questions from the price of the service. Make different sections for customer service and refund policy.
This technique facilitates the usage of the FAQ section. Organize each section so that people find the desired answers easily and quickly.
Encourage customers to interact on Q&A pages
Many a time, you may miss out on essential questions. Nothing to worry about. Put a section where the users can post their queries. Let them take the action so that you can interact with them further. Interaction through Q&A pages also helps you to figure out the potential customers. Besides, this would enrich your FAQ section as you can add these questions to the section later.
Build a brilliant navigation structure
What is the point of adding a FAQ section if the users can’t find it? To increase the visibility of the FAQ section, SEO agency Singapore adds a separate search bar where users can type and search a question. This search bar would only apply to the FAQ section.
Also, keep the section at the landing page so that users can find the section without navigating much. A brilliant navigation structure increases engagement.
Implement structured data
You can compete with your competitors using structured data for the FAQ section. It increases the visibility of the FAQ section in the SERP and influences audiences to click the URL.
The support by Google can now help you make your FAQ content eligible for showing on the SERP. This improves your overall online performance.
These are the top 5 tips that the reputed SEO agency in Singapore is using to make the FAQ sections more active and interactive. Follow these tips and make the FAQ segment SEO-friendly.